Building Launch, a coaching platform to help fresh grads get hired.
Innovation Labs needed a full product built end to end — sign-up and coach matching, portfolio building, payments, and scheduling — for Launch, a platform that pairs fresh graduates with career coaches.
Client
Innovation Labs
Product
Launch Career Services
Role
Full-stack developer
Innovation Labs had a clear vision for Launch: a platform where fresh graduates could build a professional portfolio — profile, executive summary, resume, and introduction video — and get matched with a qualified coach to help them break into the job market. That vision needed a real, working product: accounts and roles, a guided portfolio builder, coach discovery and booking, and payments, all shipped as one coherent build rather than a stitched-together prototype.
How we approached it
Scope the product
We worked from the product vision to define the core flow: account creation, portfolio building, and coach matching as one connected journey.
Design the experience
We built a guided, multi-step portfolio builder — profile picture, professional title, executive summary, resume upload, and introduction video — designed to feel simple even though it asks for a lot.
Build to launch
We built the full stack on AWS Amplify with React and Node.js, wired up Stripe for payments and Calendly for coach bookings, and shipped it as a live, working product.
Support the next move
We stayed engaged after the initial build to refine the product, which is what Innovation Labs highlighted afterward — working as one team rather than a single handoff.
- 01Account creation with role-based sign-up (student vs. coach)
- 02Guided multi-step portfolio builder (profile, summary, resume, video)
- 03Coach discovery and selection flow
- 04Stripe payments and Calendly booking integration
- 05Full-stack build and deployment on AWS Amplify
Built on AWS Amplify with React, Node.js, and AWS Lambda.
“Naeem is an incredible developer and has a whole product mindset that was inspired to work with on my project. We worked as a team to bring the vision to life; if I could recommend higher I would.”
Justin Hooker
CEO, Innovation Labs
Launch shipped as a complete, working product — account creation, the guided portfolio builder, coach matching, and payments all live together rather than assembled from disconnected pieces. That end-to-end ownership is what Innovation Labs called out afterward: a partner that held the whole product vision, not just a slice of the ticket.
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